Executing on the mission
For every ten churches that pay us, one doesn't.
That's the whole rule. Not a discount, not a trial — a seat. A camera, the service behind it, and the same clear view of the people walking through the doors that every other church we serve gets, for a congregation doing the same work with fewer resources.
Get counted in →A new seat opens the moment our tenth next paying church signs on. It doesn't open “when we get around to it,” and it doesn't quietly close because a quarter was tight.
We build this company on a belief we've written down elsewhere: thriving churches make for thriving communities, and a church that can see itself clearly makes better decisions about the people in front of it. That page lays out the evidence.
If we believe that, then the churches who most need to see clearly are not the ones with budget for a sensor. They're the ones counting on a volunteer with a clicker, or not counting at all. A congregation of eighty in a rented room has the same need for honest numbers as a congregation of three thousand — and considerably less room in the budget for them.
So we made it structural instead of occasional. Anyone can give away a product when it's convenient. Tying it to a ratio means the giving grows exactly as fast as the business does, and we can't quietly stop when things get busy.
Kingdom Metrics gives away at least a tenth of what it earns, every quarter. The Tenth is where a share of that goes. The money leaves the business, and what it buys is the equipment and the running costs for a church that couldn't have carried them.
We're deliberately not counting this the easy way. A seat is worth $449 of equipment and $49.99 a room each month — what we'd normally charge. But that's what the seat is worth to the church receiving it, not what it costs us to give. Valuing a gift at what you would have charged for it is how a small kindness gets made to look like a large one. We count what we actually spend, and the difference doesn't get to flatter us.
And it doesn't all come back to us. Giving our own work to churches who might one day become customers is not a disinterested act, however much we mean it. So at least a quarter of every quarter's tithe goes somewhere with no Kingdom Metrics connection at all — no seat, no logo, nothing that finds its way back.
We publish what came in and what went out, every quarter. Until the first one lands, this paragraph is a promise rather than a record — and you should read it as one.
Named with permission. A church can hold a seat and stay off this page.
On The Tenth since the beginning. Also our end-to-end test camera — they do real work for us, and we'd rather say so than present them purely as a recipient.
Meets in Church in the Gardens' building. Two congregations, one room, two sets of numbers — both counted, neither billed.
Logical Worship is giving a camera away to their audience. Whichever church wins it takes the third seat, service included.
A gift with strings is a trade. These are the strings we've committed not to attach:
A seat lasts as long as you need it, reviewed once a year. A gift you can lose isn't a gift, it's leverage. If your church grows into being able to pay and you'd like to free the seat for someone else, that's your call to make and we won't come asking.
Put your church forward, or put forward a church you know. When a seat opens we work through this list — the churches with the least to work with first, and churches nobody else is serving before churches with somewhere else to turn. There's no deadline, and asking early costs you nothing.
The Tenth is a program of Kingdom Metrics, a for-profit company — not a registered charity. Nothing given through it is a tax-deductible donation, and we don't accept donations to it. It's funded entirely out of what the business earns.